DTC e-comm brands understand the impact and importance of video across content strategies and customer journeys. That’s the easy part.
Sourcing and creating content that sets your brand apart and inspires shoppers is challenging. That’s why Creator Platforms exist & why we created this document. In a crowded space, with variety of options, we hope this provides some guidance and direction in your search to find the right platform for you.
Pricing Model: Custom: In order to work with the platform, you must contact sales to determine the appropriate pricing package based on your content creation needs and budget.
Subscription: Platform requires a monthly payment, either fitting within a pre-determined package of features at a specific price, or negotiated on a per brand bases.
Per Project: Platform works with brands on a campaign bases, identifying campaign needs and agreeing to a price that fits within those content requirements.
Per Asset: Platform is transparent about price per piece of content sourced, whether its a package of a set number of videos (credits), or one video
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Creator Type: UGC: UGC creators are people that create content that feels organic, showcasing a product or service in the form of photos, videos, blog posts, reviews, social media posts, and more. There can be both organic (free) and paid UGC.
Influencer: An influencer is a person regarded as an expert within their particular field that also has a large and steady audience of followers. By follower count: Micro- 10-50K, Mid-Tier- 50-100K, Macro- 100K-1M, Mega/ “Celebrity”- 1M+.
Service Model: Whitegloved: Brand receives human support throughout their campaign building and execution process.
Self Service: Brand is expected to leverage platform resources on their own, without human support.